Turn your website into a book marketing machine with an author rebrand.

We’ve got a hard truth to tell you— if your author website still looks like it was built in 2010, or (gasp) …even earlier, it’s probably doing your books a disservice.

Your writing may be timeless, but your website most likely is not. Whether you published your first novel a decade ago or just released a shiny new book baby last week, it’s essential to update and modernize your author website to keep up with today’s design trends and technology changes.

If you’ve been thinking it might be time to rebrand your author website, you’re not alone. Many authors are realizing that reader expectations (and tech!) have changed. A simple refresh can go a long way in keeping you relevant, connected to your audience, and making consistent book sales for years to come.

First Impressions Matter

Your author website is your digital first impression. If it’s slow to load, hard to navigate, or rocking outdated fonts and a busy layout— Potential readers might bounce before they even read your bio.

Modern author website design is clean, easy to navigate, and filled with personality. A good website for authors should highlight your brand, showcase your books, and help readers fall in love with you—before they ever turn to page one.

Here’s what to look for:

• Mobile responsiveness (over half your traffic comes from phones!)
• Sleek, up-to-date fonts and visuals
• SEO friendly headlines and short, easy to read content (leave the paragraphs for your novel)
• Clear navigation
• Featured books above the fold
• Light/dark mode options for accessibility

It Might Be Time to Rebrand Your Author Website

Authors evolve. Your writing style matures. Maybe your genre shifted or your audience has expanded. When that happens, your website should reflect the author you are now– not the one you were five years ago.

A full author rebranding might include:

• New logo or color palette
• Updated author headshots
• A revised bio that reflects your current direction
• Streamlined and strategic website copy
• Cohesive book graphics and retailer links

Keeping things consistent across your social media, email list, and website builds trust with your audience—and makes you look like the pro you are.

Leverage the Right Marketing Tools

You obviously don’t have to be a tech genius to write amazing novels— but If you want to become a best-selling author, having a website with the tech integrations to help you scale your author brand is crucial. In order to master book marketing, your author website needs to do more than just look pretty. It should work for you behind the scenes. 

Here are some smart upgrades to improve your author website:

• Email opt-in with a compelling lead magnet (free chapter, bonus story, etc.)
• Easy links to every store where your book is sold
• Review snippets or testimonials
• Blog content that boosts SEO and keeps your site active
• Clear call-to-actions (“Read Now,” “Join My List,” “Start Here”)

If you want to get real fancy with it, you can double down on marketing tools to create powerful pairings that will give your author brand the boost it deserves. Here’s an example:

Using an Interact quiz as a lead magnet, paired with a great email marketing software like MailerLite can help you build and grow your mailing list! Adding these tools can turn your site into a powerful book marketing hub.

Accessibility and Inclusivity Matter

A modern author website should be welcoming and easy to use for all readers. That means clear fonts, high contrast options, alt text for images, and smooth navigation whether you’re using a mouse, keyboard, or screen reader.

Inclusivity in your messaging and design is a bonus that builds trust with a wider audience. Whether you’re indie or traditionally published, this is one trend that’s here to stay.

A Professionally Designed Website Without the High Price Tag

If the idea of reworking and rebranding your author site sounds overwhelming, we’re here to help. Our Done-for-You Author Website service takes care of the design, branding, setup, and tech—so you can focus on what you do best: writing.

We also offer modern features like accessibility tools, integrated book marketing funnels, and reader-focused layouts. Our goal? Help you build a professional website for your author brand that keeps your backlist and future releases selling long-term.

Prefer a hands-on approach? A website builder like Wix or Squarespace might be a good stepping stone. While DIY website builders aren’t tailored to authors, you can always start there, and when you’re ready to level up, we’re just a click away!

Let’s Get You Future-Ready

To update your author website doesn’t always mean starting from scratch. Sometimes a few key changes can modernize the whole look and feel of your site.

So if you’ve been wondering whether it’s time to rebrand your author website—this is your sign.

✨ Ready for a glow-up? Explore our Done-for-You Author Website packages.
✉️ Want to brainstorm your author rebranding? Book a free consultation.

Your books deserve a website that works just as hard as you do.

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