As an author, your words have power. But— if no one knows where to find them? Then you’re kind of whispering into the void. That’s where a professionally designed author website steps in. Contrary to popular belief, a website should be much more than just a digital business card. So many authors are losing readers because they’re either relying on linktree alone, or they have a generic website that doesn’t tell their story or do their books justice. 

Your author website is your home on the internet, your bookshop, your stage, and your megaphone. So, whether you’re traditionally published, self-published, or somewhere in between, investing in a website designed for authors is one of the smartest moves you can make for your career. Let’s break down exactly why.

1. First Impressions Are Everything (and Google is Judgy)

Readers, publishers, and media folks are going to Google you. What they find should reflect your brand as a writer. A sleek, professional website for writers tells the world that you take your work seriously. It builds trust and signals that you’re in this for the long haul.

Compare that to a dated DIY site or a link tree slapped together on social media. One says “I’m a pro.” The other says, “I’m figuring it out.”

2. Control Your Narrative (Literally)

Social media platforms can change their algorithms overnight. But your author website? That’s your turf. You decide what to share, how it looks, and what actions you want your visitors to take. Want to highlight your latest book? Grow your email list? Direct people to buy signed copies? With a Done-for-You Author Website, you can do all that and more—without getting stuck in tech headaches.

3. A Website That Works for You

The best author websites aren’t just pretty. They’re strategic. With smart design, your website can:

• Build your email list (hello, loyal readers!)
• Sell books directly or link to retailers
• Tell readers and industry professionals about your upcoming events
• Bring organic traffic (that means more readers) through blog posts
• Capture media interest with an easy-to-find press kit

Your site can work 24/7 while you sleep, write, or binge your favorite Netflix series. It’s your hardest-working marketing tool.

4. Stand Out in a Crowded Market

With thousands of books published every day, standing out is key. A cookie-cutter template or generic landing page won’t cut it. A custom author website design highlights what makes you unique—your voice, your vibe, your brand. Especially for indie authors and those looking to sell books online, a polished and personalized site can give you a serious edge.

5. Future You Will Thank You

Your author career is evolving. As you publish more books, speak at events, or expand your offerings, your website can grow with you. When you start with a professional foundation, you won’t need to rebuild every time your bio changes.

It’s an investment in your long-term success, not just a one-and-done project. And if you’re using a designer that offers author website packages made specifically for authors? Even better.

So, Is a Professionally Designed Author Website Worth It?

Absolutely. A self-published author website or traditionally published one should be more than an afterthought—it should be central to your author brand. If you want to grow your readership, connect with fans, and actually sell books, a professionally designed website is not optional. It’s essential.

Ready to Launch Your Dream Author Website?

We specialize in Done-for-You Author Websites that are beautiful, accessible, and super easy to update (even if tech isn’t your thing). Plus, we include hosting and ongoing maintenance, so you can focus on writing while we handle the rest.

Want to see what we mean? Check out our website demo here to get an idea of what your website could be like, or explore our author-first website packages.

And if you’re still in research mode, read about author tools we recommend— it’s packed with writing and book marketing resources & tips (and a few juicy affiliate links to tools we actually use and love).

Your stories matter. Let’s build a website that helps the world find them!